Josh Kostreva

More Articles

5 Principles for Creating eLearning That Actually Works
eLearning5 min

5 Principles for Creating eLearning That Actually Works

After developing hundreds of eLearning modules, I've identified the key principles that separate forgettable training from experiences that drive real behavior change.

Dec 4, 2025
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What Makes a Great Solutions Architect: Lessons from the Field
Technology7 min

What Makes a Great Solutions Architect: Lessons from the Field

Solutions architecture sits at the intersection of technology and business. Here's what I've learned about bridging that gap effectively.

Dec 2, 2025
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The Uncomfortable Truth About AI in Learning and Development
Artificial Intelligence9 min

The Uncomfortable Truth About AI in Learning and Development

Every vendor in the learning space is selling AI. Most of it is smoke and mirrors. Here's what AI can genuinely transform in L&D, what it can't, and what the industry is getting dangerously wrong.

Nov 6, 2025
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Scaling Customer Education Globally Without Losing What Makes It Work
Customer Education9 min

Scaling Customer Education Globally Without Losing What Makes It Work

Translation is the easy part. The hard part is building learning experiences that work across cultures, regulatory environments, and business norms — without making everything generic.

Oct 22, 2025
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Video Learning Deserves Better Than YouTube
eLearning9 min

Video Learning Deserves Better Than YouTube

YouTube is the world's greatest video discovery platform. It is also, by design, a terrible learning environment. The difference matters more than most education leaders realize.

Sep 15, 2025
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Certifications That Matter: What Salesforce and AWS Understand That Everyone Else Gets Wrong
Business Strategy9 min

Certifications That Matter: What Salesforce and AWS Understand That Everyone Else Gets Wrong

Some tech certifications create careers. Most create nothing. The difference has nothing to do with the exam — it's about building a credential that the market actually values.

Aug 28, 2025
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In-Product Learning Will Replace Your Help Center
Customer Education8 min

In-Product Learning Will Replace Your Help Center

The future of customer education isn't a portal customers visit — it's guidance that appears inside the product at the exact moment they need it. Here's why, and what it takes to build it.

Jul 3, 2025
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Why Most Corporate Training Gets Ignored — And What to Do About It
Learning & Development9 min

Why Most Corporate Training Gets Ignored — And What to Do About It

The average employee spends less than 1% of their work week on training. But the problem isn't time — it's that we've built training systems that rational people are right to ignore.

Jun 19, 2025
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Time to Proficiency: The Metric That Predicts Everything
Business Strategy8 min

Time to Proficiency: The Metric That Predicts Everything

Every SaaS company tracks ARR, churn, and NPS. Almost none measure how quickly customers become proficient in their product. That blind spot is costing them millions.

May 7, 2025
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Platform Fragmentation Is the Silent Killer of Customer Education
Customer Education8 min

Platform Fragmentation Is the Silent Killer of Customer Education

Your customers are learning about your product across six different platforms — YouTube, a help center, a community forum, a blog, a webinar archive, and maybe an LMS. None of them talk to each other. This is destroying your education program.

Apr 23, 2025
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The LMS Is Not a Learning Platform — It's a Compliance Engine
Learning Technology8 min

The LMS Is Not a Learning Platform — It's a Compliance Engine

The learning management system industry generates over $16 billion annually. But the dirty secret is that most LMS platforms were never designed for learning at all. They were designed for tracking.

Mar 11, 2025
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Your Customers Don't Want Training — They Want Confidence
Customer Education8 min

Your Customers Don't Want Training — They Want Confidence

The customer education industry has a framing problem. We talk about knowledge transfer, completion rates, and course catalogs. But what customers actually need is something we rarely measure: confidence.

Feb 17, 2025
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